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Paid Social Awareness Objectives (Usually) Waste Spend… Even for Awareness Messaging. Here’s a Better Strategy.

Paid social media campaigns have become an integral part of marketing strategies for businesses of all sizes. With the ability to reach targeted audiences at scale, social platforms mobilize companies to boost brand visibility and drive conversions. But with a growing number of in-platform advertising options, identifying the ideal campaign objective… read blog.

5 Ways to Optimize Paid Social Campaigns for Mobile

Today, 60-100% of all paid social clicks occur on mobile — the exact click share is dependent on platform and objective. This means optimizing paid social campaigns for mobile devices is crucial for reaching and engaging target audiences effectively… read blog.