About
Performance Marketing. Growth Strategy.
Leader in the digital space, with 12+ years acquiring, engaging and converting target audiences. I also have a background in journalism, and still like to write… mostly about paid social and conversion / lead gen strategies. Check out my digital media-focused blog here.
I enjoy collaborating across teams, driving growth initiatives, elevating ad programming, and discerning the needs of internal and external customers.
My experience and interests align at data-driven campaign optimization, org efficiency, and effective implementation of full-funnel, integrated marketing strategies across platforms. Specializations include mobile-optimized paid social, dynamic testing, actionable performance and demographic analyses, end-to-end ad UX, creative targeting techniques and media budget management.
I’m a proud advocate for neurodiversity inclusion, lgbtq+ human rights, environmental action and veteran support. For fun, I’m currently learning Bahasa Indonesia. Terima kasih telah melihat situs web saya!